STRATEGY, BRANDING & COMMUNICATIONS
Marketing strategies to grow your business
I am a senior marketer with proven experience at driving business growth through effective marketing strategy, campaigns, communications and team leadership. I work closely with marketers, CEOs and boards to solve marketing challenges and meet business objectives. I work on an in-house interim, freelance and consultancy basis.
MY SERVICES
What you need, when you need it most
Marketing needs vary depending on phase of growth, ambition and budgets. Sometimes you won’t want permanent marketing overheads, at other times you may need to resource up quickly. You may benefit from an injection of strategic thinking, a step-change or specialist skills. I can offer all this and more.
MARKETING STRATEGY & PLANNING
The Path to Success
To deliver on objectives and growth targets, you need the right strategy. You also need an aligned plan, with KPIs, to take you there. One is no good without the other. Whether you need fresh insight to clarify and strengthen your existing approach, or a step-change to transform or reignite performance, I can help.
BRANDING
Define Position & Proposition
You need to determine your value proposition, positioning, USPs and strategic core messaging. I have experience in strengthening and repositioning existing brands, developing new ones and harmonizing branding across new or diverse product ranges.
COMMUNICATIONS, CONTENT & COPY WRITING
Create Consistent Multi-Channel Messaging
I can set guidelines and craft messaging to ensure your communications are strategic, consistently on-brand and effective across digital, social and traditional channels. Creating marketing and promotional content, with a commercial edge, is a niche skill - don't let sloppy copy let you down.
TALENT RECRUITMENT & DEVELOPMENT
Nuture Your In-House Team
It's tough to recruit and retain good marketers, and a poor hire is costly. As an experienced marketer, I work alongside in-house or external recruiters to screen, interview and test potential recruits. As I work for you, my sole aim is to find you the best candidate. I also develop staff through coaching and performance management.
ORGANIZATIONAL IMPLEMENTATION & CHANGE
Ensure Effective Execution
To ensure strategy and branding is optimized, organizational implementation must be aligned and tightly executed. Having worked in-house and managed teams, I am adept at setting the right framework, overseeing checks & balances, spotting gaps, and working across functions to ensure seamless execution.
DIGITAL & TRADITIONAL MEDIA
A Harmonized Multi-Channel Approach
I am used to working across digital, social and traditional media. I work with you to draw these channels together cohesively. This is critical to ensure that the right messages are delivered, via the optimum channels, to targeted audience segments.
ABOUT ME
A senior marketer with over 18 years of experience and a track record in fast-growth environments.
Originally from London - where I ran marketing at some of the UK’s fastest growing private companies - I now live and work in New York. My experience spans education, technology, subscription & loyalty, finance and professional B2B services.
TESTIMONIALS
Don't just take my word for it
"Lynsey is a rare hybrid - able to blend strategic insight, creativity, and executional rigor. It's unusual to find someone who can work effectively at all levels."
CEO,
medium-sized business
"Lynsey was integral in driving revenue and our growth from small to medium size.
She makes things happen."
Managing Director,
start-up firm
"When recruiting, Lynsey knows the right questions to ask to test marketing skill and competence. She also has a knack for identifying cultural fit. She raises the performance of a team by nurturing and coaching marketing talent."
Head of HR,
medium-sized organization
"Lynsey understands how to generate leads, engage customers and nurture repeat business. She works across marketing and customer-facing teams to ensure a seamless customer journey and optimize touch-points."
Head of Customer Engagement, start-up firm
CLIENTS
Unique needs, a tailored approach
I typically consult with smaller and medium sized organizations. But I also work on specific projects for larger firms needing additional capacity or perspective. Having worked in-house at businesses of all sizes, I can adapt my approach depending on requirements.
START-UPS
Getting off the ground
The priority for most clients at this stage is building strong foundations - determining strategy, positioning and a go-to-market plan. You may also need an injection of manpower and expertise to achieve lift-off. I have hands-on experience working with organizations to monetize a free/pilot product, and launch a new or disruptive one to market.
SMALL FIRMS
Scaling up and driving growth
Having been through the whirlwind of start up, you probably have a marketing framework in place, but limited resources. This is optimal time to take stock and hone marketing, or develop your in-house talent to ensure best bang for buck. By working with me on a consulting basis, you avoid long-term overheads at a senior level.
MEDIUM SIZE FIRMS
Continue to the next level of growth
Perhaps the market has shifted, growth is levelling out, you feel the pinch from competition or you want to improve retention/repeat business. Now is a good time to inject fresh perspective, reposition and adjust. I have worked with businesses to target new markets, diversify and launch new products, increase customer engagement and cross-sell.
LARGE ORGANIZATIONS
Add capacity, expertise and international experience
If you are a larger organization with a specific project, campaign or launch, then I can add capacity and expertise. Outsourcing to me can help you add resource quickly - as an interim, I am used to hitting the ground running. I have worked in-house in large, global firms and have international experience and perspective - in particular in the UK market.
CONTACT ME
Have a particular marketing challenge you'd like to address? Let's talk, I'd love to help.
917-562-4228